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du Selects Hewlett Packard Enterprise for Digital Transformation Journey to 5G

Next-generation OSS solution from HPE provides a single orchestration platform enabling services from traditional mobile and fixed line connectivity to 5G slice management and Edge orchestration

DUBAI, United Arab Emirates, September 29, 2022--(BUSINESS WIRE)--Hewlett Packard Enterprise (NYSE: HPE) today announced that du, from Emirates Integrated Telecommunications Company (EITC), is deploying HPE’s end-to-end service orchestration software to accelerate their digital transformation and drive new revenue streams from their growing 5G network.

du is migrating from a legacy system to a next-generation Operations Support System (OSS) to support new services and enhance its customers’ experience. This digital transformation, powered by HPE, will enable du to expand its offerings, improve time to market, and monetize its 5G investment. As a leader in OSS service fulfillment and orchestration, HPE brings proven domain expertise and openness to du’s new OSS stack and delivers a broad range of the orchestration use cases now required by the market. du’s strategic Data Factory is the key enabler of its next-generation OSS with advanced analytics capabilities. Now with the simple integration into this existing single data layer and du’s transformation program Business Support System (BSS), du’s new orchestration stack is future-proofed by HPE’s open standards-based approach and is ready for all 5G network functions (NFs) that du chooses in the coming years.

"The right OSS solution is a competitive advantage for us to provide our customers with the seamless digital lifestyle experience they deserve," said Peter Larnholt, Chief Information Officer at du. "HPE will deliver a huge leap in our technology capabilities in a very short space of time, giving us a stable and secure architecture that will support our leadership position in 5G. Our new technology estate will cement our reputation as one of the region’s most advanced telcos offering some of the most advanced Edge orchestration and 5G services in the market."

"HPE OSS and orchestration software has been developed to reduce the risk of deploying 5G networks and help operators like du maximise their return on investment," said Ahmad AlKhallafi, managing director, UAE, Hewlett Packard Enterprise. "We’re pleased to be supporting du with their next-generation OSS system that will help them seize the opportunity presented by 5G and network slicing and embrace open, cloud-native principles, as well as transforming their fixed line and business services."

du’s new end-to-end orchestration solution is based on HPE’s leading orchestration stack, including HPE Service Order Manager and HPE Service Director. Both products provide du with agility, elasticity and time to market advantage while supporting next generation services. The new stack provides a single orchestration platform enabling traditional fixed voice services, mobile services, SD-WAN services, physical and virtual NF management, Mobile Edge and 5G slice management. The new platform will support the end-to-end needs of du for order management, service provisioning and activation.

Discover more on HPE’s Telco Automation solutions at

About Hewlett Packard Enterprise

Hewlett Packard Enterprise (NYSE: HPE) is the global edge-to-cloud company that helps organizations accelerate outcomes by unlocking value from all of their data, everywhere. Built on decades of reimagining the future and innovating to advance the way people live and work, HPE delivers unique, open and intelligent technology solutions as a service. With offerings spanning Cloud Services, Compute, High Performance Computing & AI, Intelligent Edge, Software, and Storage, HPE provides a consistent experience across all clouds and edges, helping customers develop new business models, engage in new ways, and increase operational performance. For more information, visit:

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Alastair McCormick