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EBG Acquires Sparkfly Perks to Support Expansion of Corporate Client Base

·2-min read

AVENTURA, Fla., May 24, 2022--(BUSINESS WIRE)--EBG, one of the fastest growing e-commerce solutions providers in the U.S. specializing in travel and entertainment, announced today the acquisition of Sparkfly Perks, a leading national discount platform in the employee benefits space.

EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG’s network has a combined reach of over 100 million users from participating companies and closed loop affinity and membership groups.

The acquisition allows EBG to expand its base of corporate clients including notable organizations such as The Coca-Cola Company, Truist, Aflac, and Emory University and Healthcare, as well as add new products to the extensive list of offerings. The Sparkfly Perks platform will be transitioned to EBG’s Working Advantage platform.

Sparkfly Perks was founded in Atlanta to offer employee discounts and benefits to corporations, associations and government organizations.

"We are grateful for our long-term and productive relationship with Sparkfly Perks, which has evolved into this opportunity to integrate their strong client base and offerings into our robust and comprehensive benefits platform."

EBG CEO and Founder Brett Reizen

EBG continues to be in a strong position of growth and the Sparkfly Perks acquisition further expands the company’s reach. In recent years EBG has fueled its growth through investment partnerships with Creative Artists Agency (CAA) and the Shubert Organization, as well as via other strategic acquisitions.

EBG owns and operates the largest and most comprehensive employee savings program in the country—serving over 40,000 corporate clients through its proprietary platforms: TicketsatWork, Plum Benefits, Working Advantage and Beneplace.

EBG is a b2b2c company headquartered in Miami, with offices in New York, Orlando, Las Vegas and Austin. Learn more at

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Reggie Lyons

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