Equestrian body signs 10-year deal with Longines

World equestrian body signs 10-year, $133M deal with Swiss watch brand Longines

LAUSANNE, Switzerland (AP) -- The International Equestrian Federation has signed a 10-year sponsorship and services deal with Swiss watch brand Longines.

The FEI says the partnership signed Tuesday, worth at least $133 million, is the biggest in its 92-year history.

Longines becomes title sponsor of the jumping World Cup rider world rankings from next season. It replaces another Swiss watchmaker, Rolex.

The FEI says Longines will be the official timekeeper of events, including the World Equestrian Games in 2018 and 2022, and provide competition data services for new media applications, scoreboards and broadcasters.

FEI President Princess Haya of Jordan says Longines' commitment will "promote our sport and make it easier to understand for a whole new audience."

Longines is owned by the Swatch Group, which includes Olympic Games timekeeper Omega.

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