The brand commemorates Glenn, along with the next generation of boxing with "Been Out Here" campaign
NEW YORK, August 18, 2022--(BUSINESS WIRE)--Today Everlast, the leader in fight sports, released the newest addition to The Greatness Collection— the limited edition Jimmy’s Corner Jacket, paying tribute to the late, great Jimmy Glenn on the inauguration of New York City’s "Jimmy Glenn Day". Glenn is an iconic name in boxing as a legendary, hall of fame cornerman and manager who earned the respect of many by focusing his career outside of the ring on his local community.
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Limited Edition Jimmy's Corner Jacket (Photo: Business Wire)
Everlast x Jimmy’s Corner is an installment within Everlast’s "Been Out Here" campaign, which serves as a celebration of boxing and how the sport has always been an interwoven fabric of neighborhoods all around the world. Everlast x Jimmy’s Corner includes the limited edition corner jacket and a 3-part video series that chronicles the Glenn family story from generation to generation as a staple of New York City. "Been Out Here" features authentic stories of the boxing community from athletes, creators, and community figures, like the Glenn family.
"We believe our platform should be used to authentically represent the sport and be a destination where the boxing community can connect through unique storytellers," said Chris Zoller, Vice President of Marketing and Product Development at Everlast. "Jimmy Glenn was not only revered by everybody in the sport, but he created a legacy that extended beyond the ring with Jimmy’s Corner, a true neighborhood boxing bar. It only felt right to commemorate that legacy by partnering with his son, Adam Glenn, to highlight their family story while also collaborating on something special as a tribute to his father."
The "Been Out Here" campaign goes beyond boxing, thanking the communities that have embraced and shaped Everlast for more than 112 years. The first city installment spotlights Jimmy Glenn’s son Adam Glenn, and local fighters like Orville Crooks, Pryce Taylor, and more, paying homage to the New York community and culture that has fostered the sport of boxing.
"My dad, Jimmy Glenn, helped me recognize that while boxing is a solitary sport in the ring, it’s a community outside of that. It’s about the people, and Everlast has always been a team that was a part of our community," said Adam Glenn, Owner of Jimmy’s Corner. "I’m so happy to be able to commemorate my father’s legacy and all that he stood for with this limited edition item. Jimmy’s Corner isn’t just my home, but home to so many others in the New York boxing community. We’ve always been here and we always will be."
Adam Glenn played an instrumental role in the creation of the Corner Jacket, ensuring that this Corner Jacket illustrated Jimmy’s grit, passion and dedication to the craft, celebrating his legacy in every way. All of the proceeds from the sales of the Everlast x Jimmy's Corner Corner Jacket will benefit the bar.
Additionally, Everlast will be releasing additional video content over the coming month to elevate the voices and stories of those that make up what it means to be a part of Team Everlast. To check out the latest videos from "Been Out Here", check out Everlast’s socials YouTube, Instagram, Twitter, and TikTok.
Everlast’s Greatness Collection and Jimmy’s Corner Jacket are available for purchase online at www.everlast.com.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Dustin Poirier and Deontay Wilder, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. For more information, visit www.everlast.com.
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