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EXEED Launched for Global Co-creation

·3-min read

SÃO PAULO, June 29, 2022--(BUSINESS WIRE)--What is "user co-creation"? To put it simply, it is to grow together with users, enrich the connotation and denotation of the brand, and improve the product together, so that users can feel and enjoy the value generated in the process of joining, integrating and investing. EXEED, since its launch, represents an understanding of the needs of a global consumer group seeking exploration and innovation.

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(Photo: Business Wire)

To make co-creation, we must first understand the real needs of users. Prior to development, EXEED conducted a number of studies targeting premium consumers, and the results showed that most of them were interested in outdoor sports and adventure, which put a higher demand on the adaptability of the vehicle. EXEED is able to have a deep insight into the differentiated needs of different markets, carry out targeted vehicle research and development and adaptive adjustment, form regional and market characteristics, and provide exclusive functions for different markets.

At the product level, EXEED insists on "opening policy", inviting users to experience the product in depth and make suggestions. At the R&D level, users are invited to enter the design and R&D departments such as factories and modeling centers to participate in the whole process of building cars.

The Middle East is permanently hot, with extreme temperatures of up to 70 ° C. EXEED is equipped with an additional rear air outlet and added a stepless fan to heat the engine; to match the characteristics of local oil products, EXEED adjusted the engine ECU parameters to ensure power supply; according to the clothing habits of local users, the robe anti-clip function is developed, and the door can prompt in real time when there is an accident.

Many countries In South America are located in the plateau with an altitude of 4000-5000 meters, and there are many ramps, which put forward higher requirements for the power system. EXEED adopts a high-speed-ratio gearbox to increase torque. In addition, it takes a long time to ship from China to South America, usually more than two months. EXEED has adopted a comprehensive anti-corrosion scheme, applying film and sealing wax on the car body, and a large number of galvanized steel plates are adopted to ensure the safe transport and use of the vehicle.

At the design level, EXEED integrates the concept of "user co-creation" into the design, listens to and adopts the suggestions and thoughts of a large number of users, and creates an intelligent aesthetic design style with users, so that consumers around the world can feel that EXEED is becoming a leader in design.

Based on the global accumulation, EXEED is able to quickly iterate according to the differentiated needs of global users, which is actually is a premium intelligent brand created by global users. Brazil is an integral part of global co-creation of EXEED, and we hope that Brazilian consumers will also participate to make EXEED global Co-creation perfect.

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Bella Chen

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