DUBLIN, May 23, 2022--(BUSINESS WIRE)--The "Programmable Communications Outlook and Opportunities" report has been added to ResearchAndMarkets.com's offering.
This study provides data on adoption drivers and restraints, deployment plans, and perceived benefits and concerns, with regard to programmable communications, APIs, and CPaaS tools.
Through application programming interfaces (APIs), programmable communications expose capabilities either within a business's existing communications infrastructure or as an overlay alongside established communications solutions.
In this context, Communications Platform as a Service (CPaaS) offerings are just one path for businesses and developers to incorporate programmable communications elements into their applications and workflows. Increasingly, open APIs are being incorporated into new and even existing enterprise communications services, including SIP trunking services, unified communications as a service (UCaaS), contact center as a service (CCaaS), and video meetings platforms. The publisher anticipates that some level of programmability will be incorporated into every communications service available to business customers over time.
In many ways, the COVID-19 pandemic was a tipping point for programmable communications. Organizations of all sizes underwent a radical adaptation of their business processes and, in some cases, their entire business models, in order to survive. Engaging with customers via digital channels moved beyond being a differentiator for digital-native companies and instead quickly became part of industry and vertical best practices. CPaaS solutions enabled businesses to provide a tactical response to workflow and channel issues.
The publisher anticipates that for most businesses, programmable communications will evolve from a tactical to a more strategy element of their overall communications strategy. However, there are challenges to broad adoption of CPaaS, including a lack of skill set to deploy the solution or an inability to find a trusted provider in the CPaaS space.
As part of their ongoing research, the publisher sought to measure the current use and future decision-making behavior toward communications and collaboration solutions across industry verticals, customer segments, job roles and geographic regions.
Key Topics Covered:
1. Key Strategic Takeaways
2. Research Objectives and Methodology
Research Objectives and Methodology
Survey Respondent Demographics by Country
Survey Respondent Demographics by Region
Survey Respondent Demographics by Organization Size
Survey Respondent Demographics by Industry
3. Industry Overview
The Value Proposition of Programmable Communications
CPaaS and Programmable Communications Trends
Familiarity with CPaaS and Programmable Communications
Benefits of Using CPaaS and Programmable Communications
Adoption Analysis of CPaaS and Programmable Communications
Usage of CPaaS and Programmable Communications
Usage Analysis of CPaaS and Programmable Communications
Top Reason for Not Using CPaaS and Programmable Communications
Challenges Analysis of CPaaS and Programmable Communications
CPaaS and Programmable Communications Provider Consideration and Evaluations
Understanding Customer Evaluations of Programmable Communications Providers
4. Vertical Use Cases
APIs and CPaaS Enhance Unique Workflows in Different Verticals
A Vertical Strategy is Built on Workflow Integration
Enabling Workflows and Embedded Communications in Verticals
5. Growth Opportunity Universe, Communications Platform as a Service
Growth Opportunity 1 - Transactional CPaaS for Developers and Enterprises
Growth Opportunity 2 - Programmable Communications at the Core
Growth Opportunity 3 - Low-Code/No-Code Solutions for Every Type of Business Developer
Growth Opportunity 4 - Aligning Pricing Models With Customer Types
For more information about this report visit https://www.researchandmarkets.com/r/r51x3x
View source version on businesswire.com: https://www.businesswire.com/news/home/20220523005473/en/
Laura Wood, Senior Press Manager
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