The alcohol industry is defending its decision to launch a website to educate people about drinking responsibility.
The Brewers' Association, Distilled Spirits Association and New Zealand Winegrowers launched cheers.org.nz in Auckland last night.
The project's already received criticism from health advocates who say it's just spin.
Project director Jessica Venning-Bryan says they want drinkers to have the right information about how alcohol affects the mind and body.
"I guess it's disappointing that people think that an initiative purely designed to give New Zealanders good information is a bad thing."
Alcohol Healthwatch has labelled it nothing but a PR exercise.
Jessica Venning-Bryan says there's a need for information about the effects of alcohol to be readily available.
"While these organisations are in the business of producing and selling alcohol, it's not sustainable or good for business to have people abusing that."