Key says 100% Pure is "like McDonald's"

The Prime Minister is defending the country's clean green tourism image, arguing the 100% Pure slogan doesn't have to be 100% correct.

John Key is challenging the academics that have criticised the country's slogan saying it's not an accurate reflection of New Zealand's environmental state.

He says 100% Pure is a marketing campaign, like "McDonald's; I'm Loving It"

Mr Key is fairly sure that's not the case for everyone, all the time, when they're eating McDonalds.

He contends it's the same with 100% Pure.


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