New Zealand markets open in 7 hours 54 minutes
  • NZX 50

    10,958.81
    -59.81 (-0.54%)
     
  • NZD/USD

    0.6221
    -0.0018 (-0.29%)
     
  • ALL ORDS

    6,877.90
    -75.50 (-1.09%)
     
  • OIL

    113.45
    +1.69 (+1.51%)
     
  • GOLD

    1,818.40
    -2.80 (-0.15%)
     

John McNeil Studio Helps Contentsquare Put a Human Face on Analytics

·3-min read

New identity and campaign helps introduce the brand and its unique approach to privacy, inclusion and accessibility

BERKELEY, Calif., May 17, 2022--(BUSINESS WIRE)--While data and analytics sometimes have a cold reputation, used in the right way, they can also enable digital experiences to be more human, intuitive, inviting and frictionless. That’s why experience analytics leader Contentsquare wanted to highlight their commitment to providing "More. Human. Analytics." – offering insights and services that radically redefine the role data plays in our lives. Teaming with creative & strategic brand firm John McNeil Studio (JMS) for the rebrand and campaign, Contentsquare not only demonstrates how their insights fuel innovation but also how they put the humans behind the data front and center.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220517005237/en/

New Contentsquare rebrand and campaign from John McNeil Studio (Photo: Business Wire)

Founded in Paris in 2012, Contentsquare empowers brands to build better digital experiences with its experience analytics platform, which visualizes trillions of digital behaviors, delivering intelligent recommendations that can be used to grow revenue and increase loyalty. To date, it has already helped 1000+ businesses globally deliver exceptional digital experiences for their customers. However, in working with JMS, Contentsquare wanted to showcase their human benefits, including their commitment to privacy.

"As the business world begins to rethink how they understand customers and customer experiences in the wake of a trend away from using cookies and targeting, Contentsquare wanted to lead the charge in this next chapter," explains studio Founder/CEO, John McNeil. "Redefining their brand, positioning and messaging meant rethinking their entire identity and then relaunching them in the marketplace with a new website, new messaging and a global campaign. We wanted to enable the brand to mature to be the bonafide, enterprise-ready solution they are today."

The new identity reflects this evolution, featuring a new icon and wordmark paired with character-focused photography and copy like "Everyone is unique. Know what makes them click'' that communicates Contentsquare’s human approach with wit and youthful spirit. This approach is also reflected in JMS’s new Contentsquare campaign – with media strategy developed in partnership with agency Ways & Means – featuring display and audio advertising, out-of-home and a series of spots – like "Amused or Confused?," "Delight or Disgust?," and "Awestruck or Dumbstruck?" – suggesting that Contentsquare is the one analytics platform that can tell the difference.

To develop the new identity and campaign, JMS worked closely with Contentsquare’s founder, Jonathan Cherki, and Chief Marketing Officer, Niki Hall and all areas of the company from sales, product management, marketing, human resources and beyond. This comprehensive process allowed JMS to go beyond the branding and advertising, allowing the new positioning to have a material effect across all areas of the company. "When you embark on a project as important as evolving your brand, it’s key to find a partner that will really understand the essence of your company today, but also the vision for where you want to take it in the future," says Hall. "JMS was able to take all the various pieces of the Contentsquare story and mission to craft an identity and campaign that reflect both the scale of our ambitions but also our desire to bring it all back to the people who are online every day — people who have high hopes for our digital society."

About John McNeil Studio

John McNeil Studio is a creative company with capabilities that span the needs of modern marketing communications, from brand strategy to creative to production, motion and image, technology, design and innovations. We help companies make the most of their communications and our founded belief that everything is a chance to build a brand.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220517005237/en/

Contacts

Kiri Jewell
kiri@storybylore.com

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting