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JustFund Announces Expansion of Senior Leadership Team Signaling Increased Demand for Equity-Centered Solutions to Grantmaking

Fast-Growing Nonprofit Grantmaking Solution Adds Keys Roles Across Service, Engineering, and Communications

SAN FRANCISCO, February 06, 2023--(BUSINESS WIRE)--JustFund, the first and only nonprofit grantmaking solution created by funders and organizers of color, is pleased to announce the hiring of three new senior leadership roles: Katie Branch as JustFund’s Director of Customer Experience, Preeti Shukla as JustFund’s Head of Product and Engineering, and Marci Ovadia as JustFund’s Director of Marketing and Communications. These hires are in addition to the promotion of Melody Lee as JustFund’s new Chief Operating Officer. Lee has served as a critical leader for the organization over the last four years and moves into the COO position to oversee operations during this stage of growth.

"This new set of senior hires reflects just how hungry the philanthropic sector is for an equitable grantmaking solution that puts their values of trust and equity into practice. With Melody Lee moving into the COO role and our new leadership team in place, JustFund is poised to support the growing movement to reset philanthropy for good," said Iara Peng, Founder and CEO of JustFund.

This announcement follows the hiring of Afi Tengue as the organization’s Director of Donor Engagement and JustFund’s celebration of its fifth anniversary with the release of its inaugural Impact Report.

"With the addition of Katie, Preeti, and Marci to the JustFund team, we are well positioned to lead, grow, and scale our impact. I’m thrilled to move into the COO role and help provide critical leadership to JustFund. I'm excited for us to be moving into this next phase of our growth. We'll continue to uphold our deep commitment to funding grassroots organizations that are on the ground fighting for their communities. In this next phase, we will be pushing forward more innovative strategies that save grantseekers time and continue to uplift their work, their stories, and their impact, all while increasing their opportunities to apply to and receive funding both from foundations and from new donors," said Melody Lee, Chief Operating Officer.

Branch comes to JustFund from Resilia, where she served as the Senior Customer Success Manager, partnering with foundations focused on sharing capacity building resources for growing organizations, and Planned Parenthood Gulf Coast, where she served as Director of Development, leading fundraising efforts in the deep south for her home state of Louisiana. In her role as Director of Customer Experience, Branch will work directly with existing funding partners who run their grant cycles on JustFund using the common app, a solution that has already saved applicants over 28 years of time once spent on grant applications, which they can apply toward mission-advancing work.

Shukla joins JustFund with an extensive background in B2B SaaS Financial Management products, having held software development leadership positions in Workday, and Oracle. Shukla also co-founded a B2C platform in the home niche and led the online platform as the Chief Technology Officer prior to joining JustFund. In her role as Head of Product and Engineering, Shukla will lead product development through JustFund’s SaaS platform, while scaling JustFund’s ability to redistribute money to movements in a quick and effective way.

"JustFund is gearing up to bring one hundred funds to the platform and is on track to move $100 million annually given our rate of growth and increased investment in technology. This next phase ushers in a focused strategy on product development and technological innovation that gives our partners confidence to move more money to movements," added Peng.

Ovadia comes to JustFund with a career deeply rooted in justice and liberation across multiple sectors including philanthropy, local government, economic development, academia, and publishing. In addition to building a consultancy grounded in the decolonization of the philanthropic sector through storytelling, language, and philanthropic collaborations, Ovadia previously worked at the Equitable Evaluation Initiative and The Funders Network, leading communications and engagement strategies with a focus on racial equity.

With its investment in these key leadership roles, JustFund continues to expand access to funding opportunities for chronically underfunded communities and organizations. Through its unprecedented technology focused on equitable grantmaking solutions – including their common app – JustFund is already a trusted partner to nearly 1,000 funders – including national foundations, donor networks, giving circles, family foundations, collaborative funds, and community foundations. JustFund plans to increase its membership and service offerings to individual donors and philanthropic advisors to multiply its impact.

For more information about JustFund, visit

About JustFund

JustFund – the only nonprofit grantmaking platform created by funders and organizers of color – streamlines the grantmaking process and makes the ability to seek and distribute funds simple, easy, and equitable. By building unprecedented technology focused on grantmaking solutions that center equity and trust at their core – including their common app – they seek to reset philanthropy for good.

Since 2017, JustFund has partnered with thousands of funds and funders to move almost $200 million to organizations working across dozens of social justice issues. If you are a grantmaker looking to center equity in your grantmaking, we invite you to request a live demo with our Founder and CEO.

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Martha Cecilia Ovadia, 954.261.2684