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Kenya Gift Card and Incentive Card Market Report 2022: Industry is Expected to Grow by 15.6% to Reach $338.8 Million in 2022 - Forecasts to 2026

Research and Markets
·4-min read
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Dublin, Sept. 28, 2022 (GLOBE NEWSWIRE) -- The "Kenya Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2022 Update" report has been added to ResearchAndMarkets.com's offering.

Kenya's gift card industry is expected to grow by 15.6% on annual basis to reach US$338.8 million in 2022.

Historically, the gift card market in Kenya has recorded a steady growth with a CAGR of 13.1% during 2017-2021.

The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 12.1% during 2022-2026. The gift card market in the country will increase from US$293.2 million in 2021 to reach US$534.7 million by 2026.

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Despite near-term challenges in 2022, medium to long term growth story of gift cards in Kenya remains strong. The gift card industry in Kenya is expected to grow steadily in H1 2022 and record a strong growth in H2 2022.

Gift card market in 2021 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

Though the gift card market was impacted due to COVID-19, the market is expected to bounce back in the coming quarters, especially in H1 2022. Gift card industry in Kenya has done well to withstand the impact of economic slowdown along with negative business and consumer sentiment due to disruption caused by Covid-19 outbreak.

Reasons to buy

  • In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2017-2026) for gift cards and incentive cards in Kenya.

  • Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.

  • Get insights into consumer attitude and behaviour in Kenya: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.

  • Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.

  • Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales.

Scope

Total Spend on Gifts in Kenya

  • By Consumer Segment (Retail and Corporate)

  • By Product Categories (13 Segments)

  • By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Kenya

  • Gross Load Value

  • Transaction Value

  • Unused Value

  • Average Value Per Transaction

  • Transaction Volume

  • Average Value of Card Purchased

  • Number of Cards

Gift Card Market Size by Consumer Segment in Kenya

  • Retail Consumer

  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Kenya

  • By Retail Consumer

  • By Retail Purchase Occasion

  • By Corporate Consumer

  • By Corporate Purchase Occasion

  • By Company Size

Gift Card Market Size by Retail Consumer in Kenya

  • By Functional Attribute

  • By Occasion1. Festivals & Special Celebration Days
    2. Milestone Celebration
    3. Self-Use
    4. Other

  • Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Kenya

  • Consumer Purchase Behaviour

  • Gift Card Buyer by Age Group

  • Gift Card Buyer by Income Level

  • Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Kenya

  • By Functional Attribute

  • By Occasion1. Employee Incentive
    2. Sales Incentive
    3. Consumer Incentive

  • By Scale of Business

Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Kenya

  • Food & Beverage

  • Health, Wellness & Beauty

  • Apparel, Footwear & Accessories

  • Books & Media Products

  • Consumer Electronics

  • Restaurants & Bars

  • Toys, Kids, and Babies

  • Jewelry

  • Sporting Goods

  • Home & Kitchen Accessories & Appliances

  • Travel

  • Entertainment & Gaming

  • Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Kenya

  • Ecommerce & Department Stores

  • Restaurants & Bars

  • Supermarket, Hypermarket, Convenience Store

  • Entertainment & Gaming

  • Specialty Stores

  • Health & Wellness

  • Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Kenya

  • Gift Card Online Sales

  • Gift Card Offline Sales

  • 1st Party Sales

  • 3rd Party Sales

  • Sales Uplift

For more information about this report visit https://www.researchandmarkets.com/r/80qhwj

CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood,Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900