Yahoo Finance Nicki Minaj Debuts 'Barbie-Que' Chips with Rap Snacks Ahead of Headlining Spot at ESSENCE Festival
Rap Snacks, Courtesy Republic Records
Barbz, assemble in the snack aisle!
Nicki Minaj is launching her own potato chip flavor with Rap Snacks — and PEOPLE has the exclusive scoop on the partnership.
The Barbie-Que Honey Truffle Potato Chips are cleverly named after the nickname Minaj's fans have given the artist (Barbie) and the term for her fanbase (Barbz).
Self-described as an "innovative snack brand inspired by hip hop," Rap Snacks has worked with musical icons including Rick Ross, Migos and Lil Baby for a variety of foods and drinks. The Black-owned business sells at some Walmart locations, Sam's Club stores and online.
The female rapper's truffle and barbecue-flavored snack is the brand's newest addition.
Rap Snacks
"Nicki Minaj is unquestionably one of the most disruptive forces in the history of rap. You're talking about a woman who rewrote the rules of hip hop culture and happens to be a phenomenal entrepreneur, as well," Rap Snacks CEO James Lindsay said in a release. "It just makes sense that as a brand disrupting the snack industry, we align to push the bar even further. This is the beginning of a legendary partnership."
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Minaj, 39, will announce the snack collaboration at the ESSENCE Festival of Culture, which she is headlining.
ESSENCE Festival is a four-day event that celebrates global Black culture and attracts more than 500,000 people. This year, the festival will run from June 30 to July 3 at the Caesars Superdome in New Orleans, the first time in two years that the event will be in-person after two years of virtual concerts.
In addition to the new Rap Snacks partner, Kevin Hart, Janet Jackson and New Edition will be headlining this year's event. Festival-goers can also see performances from the Isley Brothers, the Roots and Friends, Summer Walker, Jazmine Sullivan, DJ D-Nice and Friends and many more.
Back in 2019, the last festival held in person, then-first lady Michelle Obama was a headliner to discuss her memoir Becoming. She joined hip-hop legends Mary J. Blige, Nas and Missy Elliott, along with H.E.R. and Teyana Taylor in the lineup.
