There's a suggestion that businesses in New Zealand need to work on their likeability.
It comes from the departing head of Coca-Cola Amatil New Zealand.
George Adams is moving back to Europe after serving nine years here.
He believes Kiwis are suspicious of big business, causing them to constantly question the motives of corporations.
Mr Adams is encouraging business leaders popular with the public to step forward and help foster a better public perception of the sector.
He says our generally negative view of big business is stifling the economy.