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Propel Names Salesforce Veteran, Ross Meyercord, CEO; Co-Founder, Ray Hein, Named Chief Strategy Officer

Experienced SaaS CxO Will Scale Company to Meet Growing Customer and Market Demand

SANTA CLARA, Calif., November 30, 2022--(BUSINESS WIRE)--Propel Software, creator of the first product value management (PVM) platform, today named Salesforce and Accenture industry veteran Ross Meyercord chief executive officer. Ray Hein, co-founder and former CEO, will lead product and customer initiatives as the company’s first chief strategy officer. Meyercord and Hein leverage 70+ years experience to position Propel for accelerated growth as the product lifecycle management (PLM) industry reaches a strategic inflection point where rigid legacy providers are ceding market leadership to the next generation of cloud-native solutions.

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Ross Meyercord, newly named CEO of Propel Software (Photo: Business Wire)

Meyercord is a highly regarded SaaS executive with expertise spearheading revenue growth and scaling companies in competitive markets, including leadership roles in enterprise SaaS sales, technology, business development, and sales operations. Prior to Propel, Meyercord was Pluralsight’s Chief Revenue Officer, leading a 900-person team responsible for generating global revenue and delivering over $500M in annual recurring revenue. Meyercord also spent five years at Salesforce as Global Chief Information Officer, where he was instrumental in helping grow the company from $2.5B to more than $10B in annual revenue, and another two years as Executive Vice President of sales, where he was responsible for sales, service, and platform software to customers across all segments. Meyercord began his career at Accenture, where he spent 22 years as a consultant and partner in the Communications & High Tech group, specializing in large-scale transformational programs.

"The Board and I chose Ross because he understands our customers’ challenges from his prior experience working with manufacturers, implementing PLM and quality management (QMS) solutions, and serving as the Salesforce Global CIO," stated Hein, chief strategy officer and co-founder of Propel. "As technology continues to drive a deeper divide between laggard and innovative product companies, Ross has real world, proven experience to help make our customers highly successful."

"Propel is helping product companies win customers for life by offering the only true concept-to-customer product record built on a single platform," said Meyercord, CEO of Propel. "Our pace of innovation is accelerating with the recent launches of supplier management, product information management, rich visualization, and Slack integration that enables collaboration anywhere. While our competitors are focused on replatforming old technology stacks, we are already 100% low code / no code and focused on introducing capabilities our customers need to win their markets."

As chief strategy officer and Propel board member, Hein will lead corporate strategy by leveraging his experience in manufacturing and product development technology. Hein will extend his knowledge to customers to help them succeed by growing revenue and profit margins on the PVM platform.

"This is a great time for Propel as the cloud is taking over the manufacturing industry. On premise and outdated solutions have reached the breaking point and product companies need to modernize their technology or face obsolescence," said Sean Jacobsohn, partner at Norwest Venture Partners and Propel board member. "Ross’ experience is the perfect complement to Ray’s industry knowledge, and their combination will help customers maximize the ROI from their investment in Propel."

"Ross has a deep understanding of how enterprise companies create value from mission-critical cloud applications, and he knows how to scale companies across segments while retaining the core values that make them successful," said Matt Holleran, managing partner at Cloud Apps Capital Partners and Propel board member. "He is a great CEO for Propel."

About Propel Software

Propel helps product companies grow revenue and increase business value. Our product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality, speeding time to revenue and profit, and improving customer satisfaction. Recognized multiple times as a Deloitte Technology Fast 500 winner, Propel is built on Salesforce and drives product success for hyper growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech and consumer goods industries. For more information, visit and follow us on LinkedIn.

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Samantha Chapman