Shopping Channel scales back production

Just because it works in America, doesn't mean it will work here.

Less than two months after its launch, the Shopping Channel is scaling back, slashing recording from six days to two, and not renewing some staff contracts.

Advertising expert David Walden says we've already seen with Good Morning how hard it is to get ratings.

He says it was ambitious to launch the channel, given how people are still struggling financially.

David Walden says by its very nature a shopping channel needs shoppers but if people are keeping their money in their wallets, it makes things very difficult.

He says if they're failing to attract viewers, then they'll fail to attract advertisers.

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