New Zealand markets close in 4 hours 38 minutes
  • NZX 50

    12,469.45
    -159.44 (-1.26%)
     
  • NZD/USD

    0.6825
    -0.0033 (-0.48%)
     
  • NZD/EUR

    0.6046
    -0.0066 (-1.08%)
     
  • ALL ORDS

    7,553.80
    -46.10 (-0.61%)
     
  • ASX 200

    7,240.50
    -38.80 (-0.53%)
     
  • OIL

    70.36
    +2.21 (+3.24%)
     
  • GOLD

    1,787.70
    -0.40 (-0.02%)
     
  • NASDAQ

    16,025.58
    -342.22 (-2.09%)
     
  • FTSE

    7,044.03
    -266.34 (-3.64%)
     
  • Dow Jones

    34,899.34
    -905.06 (-2.53%)
     
  • DAX

    15,257.04
    -660.96 (-4.15%)
     
  • Hang Seng

    24,080.52
    -659.68 (-2.67%)
     
  • NIKKEI 225

    28,751.62
    -747.68 (-2.53%)
     
  • NZD/JPY

    77.6590
    -1.3570 (-1.72%)
     

Ted Lasso's famous biscuits are getting the real-life treatment, thanks to Milk Bar

·Reporter, Booking Producer
·2-min read

Milk Bar is collaborating with Apple TV+'s (AAPL) hit show, "Ted Lasso," bringing customers the title character's special home-made biscuits — for free.

The show, centered around a quirky American-born coach tapped to lead a British soccer team, has captured the attention of viewers, and become the fledgling streaming service's prime jewel. Now, Apple is sweetening the deal by letting fans taste the show's famous confection, which Lasso brings to his boss every morning, in real life.  

New-York based Milk Bar is offering the biscuits to help celebrate the breakout series season two finale, which airs Friday. 

But there's a catch: The buttery, crumbly sweets will only be available on Postmates for delivery and pick up from Milk Bar's New York City and Los Angeles flagship locations. Customers are limited to one box, and service fees will apply to those who opt for delivery. 

Ted Lasso Biscuits x Milk Bar (Courtesy: Milk Bar)
Ted Lasso Biscuits x Milk Bar (Courtesy: Milk Bar)

Ted Lasso superfans may want to act fast, as the treats will be only available for a day, or while supplies last. In New York City, sales begin at 10 AM ET and in Los Angeles sales begin at 11 AM PST. 

And for fans who are not in the two major cities, they can head to the Postmates app and enter the code LASSO to have a chance to win limited-edition Ted Lasso swag and the limited Milk Bar treats. 

Cast members Jeremy Swift, Moe Jeudy-Lamour, Hannah Waddingham, Jason Sudeikis, Juno Temple, Cristo Fernandez, Brendan Hunt, and Brett Goldstein attend the premiere for season two of the television series
Cast members Jeremy Swift, Moe Jeudy-Lamour, Hannah Waddingham, Jason Sudeikis, Juno Temple, Cristo Fernandez, Brendan Hunt, and Brett Goldstein attend the premiere for season two of the television series "Ted Lasso" at Pacific Design Center in West Hollywood, California, U.S. July 15, 2021. REUTERS/Mario Anzuoni?

In the show, Jason Sudeikis' character is a small town college football coach hired to lead a professional soccer squad. In an attempt to win over the team's owner Rebecca Welton, he delivers the homemade cookies. 

The biscuits got some extra publicity back in August when Ryan Reynolds and Rob McElhenney, owners of England-based soccer team Wrexham AFC, issued a cease and desist letter to Apple TV+ as a joke. 

The tech giant replied and approved their requested "2 LARGE boxes" of the Ted Lasso's biscuits to avoid any legal action. 

Brooke DiPalma is a producer and reporter for Yahoo Finance. Follow her on Twitter at @BrookeDiPalma or email her at bdipalma@yahoofinance.com.

Read the latest financial and business news from Yahoo Finance.

Follow Yahoo Finance on Twitter, Facebook, Instagram, Flipboard, LinkedIn, YouTube, and reddit.

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting