Yahoo Finance TikTok Is Going Wild Over NYX's New Thickening Brow Mascara — and It's $11 on Amazon
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When it comes to their brows, beauty TikTok does not play around. The second a TikToker finds a product that works, they're taking to the app to share it with their followers and let everyone in on their secret. This time, it's all about NYX's Thick It Stick It Thickening Brow Mascara that's $11 on Amazon. And can we blame them? Thickening brow mascara sounds like a genius new hack to me.
Taking a note from the playbook of lengthening mascaras for eyelashes, the thickening brow mascara uses tinted plant-origin fibers to create thicker, fuller brows in just a few swipes. The vegan formula wears for up to 16 hours and is buildable, meaning that you can continuously thicken brows to your liking as you add more product. It also comes in eight shades including cool blonde, brunette, and black.
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Shop now: $11; amazon.com
By just searching in TikTok's search bar 'NYX thickening brow mascara' you'll find hundreds of videos from content creators sharing their thoughts of the product. In a review of the product, which now has more than 249,000 views, TikToker @theadanbravo confirms the appearance of fibers in the formula, as he applies the mascara to just one of his brows. The brow with the brow mascara applied has a visible difference and appears thicker and fuller than the brow without it. "I'm actually really impressed right now," the TikToker said, "What I'm loving is that you can apply more and it won't flake at all."
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If you're looking to add volume to your brows, this NYX brow mascara does seem to do the trick. One TikToker, @soulfiremama, whose brows are on the thinner side, shared a two-part review of the product and did say, "there are fibers on this brush and they can get a little messy," so "you do have to work quite quickly with this product." Overall, they agreed "it gives the volume you're looking for."
Another beauty content creator @seananthonyv shared a review of the brow mascara, and after they applied the product to their brow, said, "It's definitely holding it up and it's adding a lot of color and it's adding a lot of volume." about their fuller brows. The TikToker then pressed down on their brows and confirmed that the formula laminated the brows as well.
Well, TikTok has spoken: If your brows could use some extra volume, you need NYX's new Thick It Stick It Thickening Brow Mascara for $11 on Amazon.
