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VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans

Business Wire
·4-min read

The new branded content business represents VIZIO’s commitment to creating bespoke experiences that our audience craves

IRVINE, Calif., May 01, 2023--(BUSINESS WIRE)--VIZIO Ads (NYSE: VZIO) today announced the launch of the VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers. The new division will be responsible for developing a slate of data-informed programming across a variety of formats and deliver entertainment we know viewers will enjoy.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230501005313/en/

VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans (Photo: Business Wire)

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VIZIO first tested the VBCS model with the premiere of 3 Pointers, a short form series featuring Man vs. Food host Casey Webb and sponsored by BetMGM. Each episode features sports-themed recipes, beverages, and entertainment hacks designed to elevate the game-day viewing experience, with brand messaging from BetMGM seamlessly woven throughout each episode.

A preview of the VBCS slate includes:

  • Clean Break: Michelle Hobgood the Tiny Trainer reveals organizational tips and tricks that are functional, not flawless. Stemming from the popular TikTok trend, organizing hacks are now presented on the biggest screen in the home in an exclusive series created for the DIY’er.

  • Island Eats: Travel enthusiasts and unique food lovers are taken on a journey to the most exclusive, hard-to-get-to places in the Caribbean. Each episode explores the flavors and textures of the deep blue sea with ocean-side cuisine you have to see, and catch, to believe.

  • City Limits: Discover the adventure that lies just outside the limits of your favorite city. Every episode our host will take you just outside of the city to explore something unique that is definitely NOT on your agenda.

  • From the Ground Up: Comedian Rance Nix takes business lovers on a mission to spotlight industry experts and entrepreneurs, ranging from food to fashion, culinary and retail. Each episode will tell the story of a passionate creator and the journey from an idea to launching a successful business.

"VBCS is the natural evolution for our team to offer advertisers an opportunity to authentically communicate the voice and value of their brand, into stories that resonate with VIZIO viewers," said Steve DeMain, VP Branded Content and Sponsorships at VIZIO. "With a data-informed understanding of what our viewers are interested in, VBCS is uniquely positioned to offer a solution that few others can: a custom, exclusive branded content series that brings brands into the story and entertainment that consumers want to watch."

To learn more about VIZIO’s Branded Content Studio, please visit.

About VIZIO Ads

VIZIO Ads was created to help deliver a more relevant advertising experience to consumers and brands alike. Offering premium, addressable advertising inventory inside of WatchFree+, SmartCast and within popular TV apps, VIZIO Ads gives advertisers the ability to reach new audiences with relevant messages at the right time. VIZIO Ads gives its customers personable service, app-level transparency, and screen-level verification to ensure brands can invest with confidence across one of the largest smart TV footprints in the U.S.

Learn more here: www.vizioads.com.

About VIZIO

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.

For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram.

Cautionary Note Regarding Forward-looking Statements: Information in this press release related to VIZIO’s expectations, plans, or strategies regarding the future, including statements about the expected functionality of VBCS and its value to viewers and advertisers are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause VIZIO’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include VIZIO’s ability to implement and support this technology to the expected level of performance and other factors identified in the risk factors sections of VIZIO Holding Corp.’s most recently filed quarterly report on Form 10-K. The forward-looking statements in this release are based upon information available to VIZIO as of the date of this release, and VIZIO does not assume any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Inscape or VIZIO and are subject to risks, uncertainties, and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230501005313/en/

Contacts

Press Contact for VIZIO:
Melissa Hourigan
Fabric Media
720-608-1919
melissa@fabricmedia.net