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Why ServiceMaster Global Holdings Stock Just Sank 34% (but Not Really)

What happened

The clock reads 11:45 AM EDT, and shares of ServiceMaster Global Holdings (NYSE: SERV) are either down 34% or maybe down less than 2%, depending on whom you ask. Google Finance says the former, while Yahoo! Finance reports the latter.

The truth is something much more interesting.

Words "spin off" balanced on a finger.
Words "spin off" balanced on a finger.

It's not so much a stock crash as a spinoff. Image source: Getty Images.

So what

This morning, ServiceMaster completed its spinoff of Frontdoor, the parent company of the well-known home warranty provider American Home Shield. From now on, AHS will trade under the symbol FTDR (which, by the way, started its new life as an independent company with a "buy" rating from Compass Point). ServiceMaster, meanwhile, will focus from here on out on providing "residential and commercial services ranging from pest control and janitorial cleaning to restoration services."

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Mechanically speaking, the spinoff involved issuing one share of Frontdoor to ServiceMaster shareholders for every two shares of ServiceMaster they owned, essentially splitting off one-third of the company to operate separately -- and explaining why ServiceMaster's market cap declined by about one-third this morning.

(But it didn't, really.)

Now what

Confusing for shareholders? Perhaps for a day or three. But ServiceMaster CEO Nik Varty explained the rationale thusly: "Operating as two powerful, independent, focused companies, ServiceMaster and Frontdoor can now each benefit from increased focus and flexibility to better serve customers, drive organic growth, and unlock significant long-term value for shareholders."

We wish them well with that.

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Rich Smith has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.