Breaking down the psychology behind why print magazines and new financial products can be contrarian signals
Less than two weeks remain before Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) conducts a 20-for-1 stock split on July 15. The idea behind doing so is that Alphabet's shares could jump if the lower price attracts an influx of small investors. Alphabet is performing worse than the S&P, with its shares sinking around 25% year to date.
There's a fundamental flaw in the argument that you can't beat the market because even the professionals fail to do so.