Amazon (AMZN) aims to roll out its new advertisement plan early next year, running ads on its video streaming service - Prime Video. A report from UBS says it could potentially bring in over $6 billion dollars in incremental revenue for the company. UBS U.S. Internet Analyst Lloyd Walmsley joins Yahoo Finance to discuss Amazon's plan and how it will affect their bottom line. Walmsley explains the potential upside, "The incremental margins here are quite high. If they can get over time up to something like $6 billion at an 80% incremental margin, you're talking in the neighborhood of $5 billion of incremental operating profit." For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.
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