Between its initial public offering in late 2018 to its peak in early 2021, Farfetch (NYSE: FTCH) saw its shares soar 158%, as investor enthusiasm reached ever-increasing levels. What goes up, must come down, however, and Farfetch's shares are down a whopping 94% as of March 24 from their all-time high of $73.75 set in February 2021. Probably the single most favorable characteristic about Farfetch is that it is a platform and marketplace business that focuses solely on luxury goods.
Like some other e-commerce stocks, Farfetch (NYSE: FTCH) soared during the pandemic before crashing over the last two years as the growth story for the e-commerce luxury fashion company seems to have fallen apart. Due to the war in Ukraine, it pulled out of Russia, where 6% of its gross merchandise value (GMV) came from, and the company has struggled in China, its second-biggest market, due to COVID-19 lockdowns. The company has a unique business model that includes an e-commerce marketplace, wholly owned fashion businesses, and a Shopify-like service, Farfetch Platform Services (FPS), which handles the e-commerce side of the business for luxury brands.
Here's why three Motley Fool contributors believe Shopify (NYSE: SHOP), Amazon (NASDAQ: AMZN), and Farfetch (NYSE: FTCH) are no-brainer buys right now. John Ballard (Shopify): Shopify stock crashed with the market sell-off last year, but e-commerce isn't going anywhere. In fact, while the stock was tumbling, Shopify was still growing.