When North Carolina State faces off against Kansas State in Orlando at the highly-anticipated Pop-Tarts Bowl, the Crazy Good action will extend far beyond the matchup on the field. Pop-Tarts® is putting a whopping 1 million pastries* on the line to give fans even more reason to tune into the game. Introducing Prop-Tarts, an interactive experience to test just how Crazy Good your intuition is when predicting non-game related moments throughout the Pop-Tarts Bowl. With Prop-Tarts, fans can guess W
Kellanova – previously Kellogg Company – Vice President, Omni and E-Commerce, Manish Sharma recently discussed omni-commerce and why it is critical to today's shopper and the future of business.
The Cheez-It® Citrus Bowl is back, doubling down on the incredibly cheezy experience fans and players know and love from last season's game debut. Cheez-It knows sports fans and players alike go to absurd lengths to rep their teams on game day, just like Cheez-It fans will go to absurd lengths for their favorite snack. That's why the 2024 Cheez-It Citrus Bowl is giving passionate fans the inspiration they need to be lookin' and "Feelin' the Cheeziest" with the Cheez-It Flexin' Section – a first-