Previous close | 22.78 |
Open | 23.03 |
Bid | 22.35 |
Ask | 23.05 |
Strike | 805.00 |
Expiry date | 2025-12-19 |
Day's range | 22.78 - 23.03 |
Contract range | N/A |
Volume | |
Open interest | 9 |
As TikTok fights in court to block a law forcing a sale or face a ban within the US, Seana Smith and Madison Mills sit down with Roth Capital Partners managing director Rohit Kulkarni and MikMak CEO Rachel Tipograph to discuss how online advertisers are navigating a potential ban, especially given intensified brand safety considerations during an election year. Kulkarni tells Yahoo Finance that an election year could mean the courts will take longer to come to a final outcome. “We'll see indications of what the next step could be in January or February, and then I think, both sides would probably play the longer game,” which helps Meta Platforms (META) and Snap (SNAP). Tipograph says that an election underlines the need for brand safety for advertisers, which could make Pinterest (PINS) a more attractive alternative to TikTok than Snapchat or Meta. Pinterest is “not a conversational platform,” Tipograph says, which gives advertisers more control. For more expert insight and the latest market action, click here to watch this full episode of Catalysts. This post was written by Naomi Buchanan.
TikTok is in court on Monday for a key hearing in its ongoing battle to block a US law that could ban the app. Seana Smith and Madison Mills examine how a ban could play out with Roth Capital Partners managing director Rohit Kulkarni's perspective on competitors like Meta (META) and Snap (SNAP), while Rachel Tipograph, the CEO of e-commerce analytics company, MikMak, shares insights about the advertising side. Kulkarni tells Yahoo Finance that the odds of a TikTok disruption, either through a ban or a sale, are rising. Looking at Snapchat and Meta stock, the analyst says “There is an implied probability there that TikTok disruption is more likely than not in the next four months, and I feel that could manifest into either a complete sale, complete ban, or somewhere in between.” He says this means “eyeballs and money move away from TikTok” which helps Meta and Snapchat. Tipograph says that MikMak data instead suggests that advertisers are still spending on the platform despite the looming possibility of a ban. "TikTok has become a household name in advertising and brands,” and advertisers “don't seem to be scared about a ban at all” as “they continue to invest,” Tipograph tells the Catalysts team. Watch the video above to hear what businesses Tipograph says would be most impacted by a TikTok ban. For more expert insight and the latest market action, click here to watch this full episode of Catalysts. This post was written by Naomi Buchanan.
We recently published a list of Top 10 AI Stocks to Watch After Latest Earnings and Analyst Ratings. Since Meta Platforms Inc (NASDAQ:META) ranks 1st on the list, it deserves a deeper look. Tom Lee, Fundstrat Global Advisors co-founder, said while talking to CNBC in a latest program that the next few weeks until the US election […]