Consumer staples bellwether Procter & Gamble (NYSE: PG) has been performing well despite the impact of heightened inflation. In Procter & Gamble's fiscal fourth quarter, it posted organic sales growth of 7%. Essentially, P&G's costs are going up, so it is charging more for its products, which is par for the course in the consumer staples space during periods like this.
Although the U.S. economy just suffered the second consecutive contraction of its quarterly GDP, many economists are wary of suggesting that this usual indication is, in fact, a recession. Not only do such environments discourage consumers from stepping foot in stores, but people might be particularly hesitant to make the big-ticket investments in maintenance and care that automobiles so often require. Outlays on auto maintenance remain just as brisk during tough times as they are when consumers are flush with extra cash.
Consider that individual investors hold just a tiny sliver, only 3.5% of outstanding shares. Big money is crazy about Procter & Gamble. Institutions typically play by different rules than retail investors; the number one rule for the pros is don't lose money.