SBUX Dec 2026 120.000 put
- Yahoo Finance
Starbucks CEO Brian Niccol refocuses the company on its core business as he starts first week
It's day two for Brian Niccol as Starbucks CEO. He plans to take the first 100 days to make a game plan.
- Barrons.com
Brian Niccol Wants Starbucks to Focus on Coffee Again
The coffee chain’s new CEO laid out his priorities in a letter to partners, customers, and stakeholders.
- Associated Press Finance
Starbucks' new CEO wants to recapture the coffeehouse vibe
Starbucks’ new chairman and CEO said Tuesday that he plans to focus on improving service – particularly during the morning rush – and reestablishing stores as gathering places as he takes over at the struggling coffee giant. In an open letter on the Seattle coffee giant's website, Brian Niccol said Starbucks is a beloved brand but that he found during conversations with employees and customers over the past few weeks a “shared sense that we have drifted from our core.” Starbucks' sales have fallen this year due to weaker U.S. store traffic and other issues, including rising competition in China and boycotts in the Middle East.
