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Boost launches new wireless service with iPhone 15 on Amazon

Boost Infinite (DISH) has partnered with tech giants Apple (AAPL) and Amazon (AMZN) to offer users a new wireless service, made available today. Priced at $60 per month, the plan includes unlimited talk, text, and data, along with an annual iPhone upgrade.

This collaboration marks the very first time that Apple iPhone plans are available for purchase on Amazon."Right now value is important to people," Dish Wireless COO John Swieringa tells Yahoo Finance's Akiko Fujita, "and with us you don't have to sacrifice to get value."

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

Video transcript

[AUDIO LOGO]

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AKIKO FUJITA: Well, Apple launching its latest smartphone, the iPhone 15 today. And for the first time, the device will be available on Amazon. Boost Infinite partnering with Amazon and Apple to bring that device to platform users. It comes as the company looks to make inroads in a wireless space that's been dominated largely by just three major carriers.

Joining us now, we've got John Swieringa. He's president of tech and CEO of DISH, Boost's parent company. John, it's great to talk to you today. I should say, at the expense of sounding like I'm making the sales pitch for you, you are making a pretty aggressive price here at $60 a month for an unlimited plan that has a built-in upgrade annually. What are you expecting--

JOHN SWIERINGA: That's right.

AKIKO FUJITA: --in terms of the uptake.

JOHN SWIERINGA: Well, first of all, it's a great day here at Boost Infinite and at DISH. We have the new iPhone 15 certified on the Boost wireless network, which is a new network for US consumers. And we think we have a great offer. It's $60 a month, iPhone 15, no trade in required, and you get a new iPhone every year, which we think is great. And we think that we're going to get tremendous uptake in interest in the offer.

And look, this is about customer experience innovating and a stagnating wireless space here in the US. And what better companies to partner with than Apple and Amazon to bring a new offering to market? We're doing that today.

AKIKO FUJITA: How do you get to that price point? Can you talk a bit about how it's structured? I mean, there's, obviously, the Verizons, the AT&Ts, T-Mobile out there that are, obviously, competing on this upgrade cycle as well. How does this partnership with Apple and Amazon allow you to compete in this way?

JOHN SWIERINGA: Well, first, I think it starts with the network. We wouldn't have built a new network without being able to create a durable cost advantage. So we've built our network in the cloud, partnering with Amazon. We entered into that partnership in 2021.

We think the ability to provide wireless at much more value to the consumer is something where we're going to now have an edge. And it's really now about making sure that consumers understand our offers, what we're here to do, and-- to get great devices into the hands of Americans. And I think the timing is great as I move around our business and talk to people.

And, like, right now, I think value is important to people. And with us, you don't have to sacrifice to get value. You're going to get a great experience on a great network. And we've always got you covered.

Because we have other partnerships as well that make sure that based upon where you work, where you live, where you play, you'll have great coverage, and you'll have the absolute best product. And we're not asking consumers to settle at all. We're giving them what we think is something where we can compete and win.