Campbell Soup dropping 'soup' from its name

STORY: :: Campbell Soup is dropping

soup’ from its name to become

:: It will be called 'The Campbell's Company'

:: CEO Mark Clouse says the company

today is 'so much more than soup'

:: and will focus on 16 top brands across

its meals and beverages and snacking division

:: That includes products like Goldfish,

V8 beverages and Prego sauces

:: Clouse made the comments to

Wall Street at its investor day

:: Campbell’s expects its Goldfish snacks to

become its largest brand by 2027, executives said

:: To meet financial guidance, the company

will require soup sales to remain stable

:: Campbell’s is among U.S.-focused consumer

goods companies who have seen weak demand

:: as cost-conscious consumers opt for

cheaper alternatives amid sticky inflation

:: Campbell’s was the first to sell

canned soup more than a century ago