Yahoo Finance Video
Cann drinks are THC-infused beverages that are an alternative to traditional booze, and according to the company, give you a similar buzz without a potential hangover. Cann Co-Founder and CEO Jake Bullock joins Yahoo Finance to give insight into the company's products, its new partnerships, and what consumers and investors can expect going forward. Bullock outlines the tone of the challenges with his products: "It's really, really hard to advertise cannabis products...there are marketing restrictions and there's restrictions in all of the states in which we operate have very strict rules, think about alcohol but even more restrictive and then you have some of the big digital advertising properties like Meta (META), Google (GOOG,GOOGL) in their terms of service they restrict this type of advertising, so we have to be very careful. He continues with one of the ways his company got around this: "We built this on the brand on the back of a lot of celebrity investors that had big megaphones, people like Gwyneth Paltrow and Kate Hudson doing ads for us, talking to their followings about it." For more expert insight and the latest market action, click here to watch this full episode. This post was written by Nicholas Jacobino