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Samsung seeks to keep lead in growing foldable market

STORY: Samsung is looking to cement its place atop the foldable smartphone market with its latest offerings

The Galaxy Z Flip4 is priced at $999.99 while the 5G enabled top-line Galaxy Z Fold4 starts at $1,799.99

Samsung has kept the prices of its newest phones the same as last year’s

The overall smartphone market is seen as shrinking this year as consumers spend less

But foldable smartphones are likely to fare better, analysts say

Samsung held a 62% market share in foldable smartphones in the first half of 2022

Followed by Huawei at 16% and Oppo at 3%

Source: Counterpoint

Samsung’s market share is expected to grow to 80% in the second half after the new releases