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Unilever, Henkel eye bids for Coty's brands

Just a few days after saying it'll buy reality TV star Kylie Jenner's beauty brands, Coty is seeing buying interest in some of its own brands. Sources tell Reuters European consumer goods giants Unilever and Henkel and buyout funds are exploring bids for some of Coty's top beauty brands, and a deal could be worth up to $7 billion.

Coty, the old-line cosmetics maker, has struggled to integrate about 40 beauty brands, including Covergirl and Max Factor that it bought from Procter & Gamble. Faced with weak sales, it's expected to start an auction process in December.

Coty also owns professional hair and nail care brands like Wella and Clairol. Sources say Colgate-Palmolive is interested in that part of Coty's portfolio.

Coty, Henkel and Colgate-Palmolive declined to comment. Unilever was not immediately available for comment.

Shares of Coty fell 2% in early trading Friday.