Buy Microsoft, Analysts Say. It Has a ‘Treasure Chest of Gaming Gold.’

Macquarie analysts boosted their Microsoft price target to $475 from $460 and raised estimates, arguing Microsoft has a “treasure chest” of gaming assets. In October 2023, Microsoft completed its acquisition of video game company Activision Blizzard for $95 per share. The analysts expect the company to use its global distribution scale to expand Game Pass—a subscription service that is part of its Xbox franchise—from its existing user base of 34 million toward the level of Activision Blizzard, which boasts at least 350 million monthly active users.