IT Dec 2024 240.000 call
- Business Wire
Gartner Survey Finds Only 52% of Senior Marketing Leaders Can Prove Marketing’s Value and Receive Credit For Its Contribution to Business Outcomes
STAMFORD, Conn., September 18, 2024--Only 52% of CMOs and other senior marketing leaders said they were successful in proving the value of marketing and receiving credit for helping meet enterprise objectives, according to a survey by Gartner, Inc.
- Zacks
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- Business Wire
Gartner Marketing Survey Finds Nearly One-Third of Consumers Plan to Begin Holiday Shopping Before November
STAMFORD, Conn., September 16, 2024--Thirty-two percent of consumers report that they plan to begin holiday shopping before November, according to a survey by Gartner, Inc. A survey of 327 consumers conducted in June 2024 revealed only 14% of U.S. consumers plan to spend more, year-over-year, with 64% of consumers planning to maintain their spend and 21% of consumers pulling back.
