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Amazon is a top pick: Wedbush analyst on digital advertising

Amazon (AMZN) could be going through its own post-COVID "Renaissance period," according to Wedbush Securities Equity Research Managing Director Scott Devitt.

Devitt joins Yahoo Finance's Market Domination, commenting on Amazon's reaccelerating growth in the digital advertising space.

"What you're finding is these data repositories of media content are now being brought to life," Devitt tells Yahoo Finance. "And that's going to continue to enhance the advertising models as these retail companies — some of which do it directly, like Amazon — providing their own demand-side platform for their retail media inventory to third party advertisers and many retailers that don't have the capacity to do that."

Yahoo Finance has been interviewing the top executives in advertising and creative marketing across industries at the 2024 Cannes Lions International Festival of Creativity.

For more expert insight and the latest market action, click here to watch this full episode of Market Domination.

This post was written by Luke Carberry Mogan.