Are Microsoft and Google Out to Cut Amazon Down to Size?

Microsoft (MSFT) and Alphabet’s (GOOGL) Google have come up with technologies and services that could help traditional retailers give Amazon (AMZN) a run for its money defending its e-commerce dominance. Google’s Express and Shopping Actions programs are aimed at helping retailers boost their online sales. Walmart (WMT) and Target (TGT) are among the traditional retailers that have adopted Google’s e-commerce services to try to expand their online presences.