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Sony In Talks To Team With Apollo In Bid For Paramount Global

Anthony D'Alessandro and Dade Hayes
·2-min read

Remember those rumors, oh, eight years ago about how Sony was a target for acquisition?

No more. Still, don’t say merger yet.

More from Deadline

Deadline has confirmed that Sony Pictures Entertainment CEO Tony Vinciquerra has been in talks with Apollo Global Management about making a go for Paramount. This despite Skydance/Redbird Capital being in exclusive talks with Paramount Global‘s majority shareholder National Amusements to take control of the studio.

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The Apollo and Sony plan reportedly is an all-cash one for outstanding stock in Paramount, in total making the studio private through a joint venture, per The New York Times in a story today. It’s not clear how Sony would be involved, or if it’s merely in management expertise. Our understanding at this point is that Apollo is doing a lot of the heavy lifting.

Paramount’s beaten-down stock jumped 12% in after-hours trading today as investors processed the scenario. There recently has been more enthusiasm for the Apollo bid, which at one point was reported as a $26 billion take-private offer, than that of David Ellison’s Skydance. That preference has been expressed despite the fact that Skydance and its backers are in exclusive deal talks with National Amusements, Paramount’s controlling shareholder.

Sony’s involvement would add another wrinkle, especially for the traditional film and TV sectors, as two Hollywood majors would potentially be able to combine operations. Vinciquerra also brought to his current role a significant background in television, having held exec posts at both Fox and CBS.

While there’s a disdain among some in Hollywood about private equity getting their hands into a conglomerate and breaking it up, a Sony-Apollo partnership is a different scenario. There’s plenty for the Culver City lot to dream about here: long billed in the streaming era as an arms dealer in content as it avoided the multibillion-dollar start-up costs of an OTT service, Sony in Paramount+ would have direct access to one; the former’s streaming pay-one window is currently with Netflix. On top of that, there’s a grand dynasty marriage in combining both studios’ feature and TV IP, not to mention Sony gets to scale up in a big way.

Whether those scenarios occur remain to be seen as it’s still early and Skydance remains in pole position.

Sony and Apollo did not return requests for comment.

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