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Why this is 'the summer of value wars' for fast food chains

Domino's (DPZ) reported its second quarter results which revealed it missed out on same-store sales expectations and that it plans on opening fewer international locations. Fast food stores have had a tough time as consumers become more concerned with value, forcing prices to be lowered. Placer.ai head of analytical research R.J. Hottovy joins Asking For A Trend to discuss the fast food wars and what pricing could look like moving forward. Hottovy elaborates on how companies have been rolling back prices and offering value meals, calling it the "summer of value wars," saying "You're seeing some pretty strong trends here. And so I think it really speaks to the idea that consumers are looking for value, and that's front and center for them. And if you can do it with some innovation too, like we talked about Domino's, some new products and other things like that, that's all the better." For more expert insight and the latest market action, click here to watch this full episode of Asking for a Trend. This post was written by Nicholas Jacobino