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Costco Wholesale Corporation (CTOD.XC)

Cboe UK - Cboe UK Real-time price. Currency in EUR
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748.500.00 (0.00%)
At close: 04:13PM BST
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  • Yahoo Finance Video

    The cult of Costco, hotdog included

    Costco's hotdog is famous, and not just for the taste. It's that juicy $1.50 price that's remained unchanged since the 1980s. Although it's a beloved product, there are many more strategies that Costco (COST) employs to turn people into diehard fans. Fortune Editor-in-Chief Alyson Shontell is a self-proclaimed fan, telling Yahoo Finance Executive Editor Brian Sozzi how impressed she is: "The psychology that they use to turn you from a casual shopper...into rabid enthusiast that marches to their store and spends hundreds more than you ever anticipated." Costco is one of many companies holding strong on the newly released Fortune 500 list, including Walmart, Amazon, and Apple in the top three.  Watch the full episode here.