Roblox Corporation (RBLX)
Pre-market:
| Previous close | 35.56 |
| Open | 35.66 |
| Bid | 0.00 x 900 |
| Ask | 37.30 x 1100 |
| Day's range | 35.46 - 37.59 |
| 52-week range | 24.88 - 47.20 |
| Volume | |
| Avg. volume | 7,840,737 |
| Market cap | 23.401B |
| Beta (5Y monthly) | 1.63 |
| PE ratio (TTM) | N/A |
| EPS (TTM) | N/A |
| Earnings date | N/A |
| Forward dividend & yield | N/A (N/A) |
| Ex-dividend date | N/A |
| 1y target est | N/A |
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Roblox players to start seeing video ads in its virtual realms
Users will now see billboards featuring content from brands such as e.l.f beauty, Walmart and Warner Bros Discovery, just as they would in real life. That would give advertisers access to Roblox's nearly 72 million daily active users — half of whom are Gen-Z customers, a population group prized by marketers and businesses. The company in November began testing the video ads — that will be served to users who are 13 years and older — as part of its efforts to reduce reliance on revenue generated from its in-game currency "Robux", which players can use to buy outfits, vehicles and other features inside the company's digital worlds.
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