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SBUX Jan 2025 97.500 call

OPR - OPR Delayed price. Currency in USD
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0.7800+0.0600 (+8.33%)
As of 10:07AM EDT. Market open.
Full screen
Previous close0.7200
Open0.7800
Bid0.7200
Ask0.8900
Strike97.50
Expiry date2025-01-17
Day's range0.7800 - 0.7800
Contract rangeN/A
Volume2
Open interest896
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    Bear of the Day: Starbucks (SBUX)

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  • Yahoo Finance Video

    Starbucks needs better price incentives on its menu: Analyst

    Starbucks (SBUX) stock has dove lower this week after the beverage giant missed second-quarter earnings estimates, the stock's worst post-earnings performance since 2000. Citi Bank Restaurant Sector Analyst Jon Tower joins Catalysts to discuss how Starbucks can turn its performance around and recover losses. "[Starbucks] is effectively, by footprint, the second-largest brand in the United States from a restaurant standpoint," Tower explains, "and the second largest brand probably needs to have a value offering on their menu." He believes that the rising cost of Starbucks' food and beverages is likely causing sales to drop among the average consumer, and the company should start rolling out incentives to get them to return regularly. "What they're charging is not an alluring proposition to the average customer," he adds, pointing to a greater need for cost-cutting measures in Starbucks' greater business model if price easings are not enacted. For more expert insight and the latest market action, click here to watch this full episode of Catalysts. This post was written by Melanie Riehl