UAA's restructuring initiative bodes well for sustained growth and stronger financial performance in the future despite the near-term challenges.
The company has been looking to turn around its business and sharpen its focus on its core operations under a restructuring plan it unveiled in May, when CEO Kevin Plank said prioritizing too many areas of product strategy had led to inefficiencies and strained resources. Under Plank, who returned as CEO earlier this year after stepping down in 2019, Under Armour is cutting promotions, inventory and workforce while focusing on selling more higher-margin items such as men's apparel. The higher costs are tied to the company's decision to exit one of its distribution facilities in Rialto, California, Under Armour said.
Under Armour, Inc. (NYSE: UAA, UA) today announced an update to its Fiscal 2025 restructuring plan, including additional initiatives to optimize the company's strategic supply chain capabilities and overall business performance.