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Millennials #IRL

Millennials #IRL

5.50k followers19 symbols Watchlist by Motif Investing

Millennials will advance in their careers, achieve peak income, accumulate stronger purchasing power, which will increase their influence in the consumer marketplace. Companies that can adapt to millennials' spending preferences will be able to thrive and profit.

Curated by Motif Investing


Do you know what IRL means? If you answered no, you're probably not a millennial. But you likely know that millennials are a trending topic these days -- for good reason. These 18 to 34 year-olds, numbering 83 million, overtook baby boomers in 2015 to become America's biggest-ever demographic. By 2020, millennials are expected to surpass Gen-X in earning power and make up 75% of the U.S. workforce five years later in 2025.

We find that millennials, aka digital-natives, are a compelling segment when it comes to (surprise!) online media and services. They also have a sizable footprint in the residential rental market, accounting for 39% of renters, even though they are just a quarter of the total population. This rental trend should have some runway, given the widely documented delays in marriage, children and home ownership by this generation. Finally, let's remember that millennials came of age during the worst economic crisis since the Great Depression and have the financial scars to prove it. So in real life (IRL), millennials may not yet be the voracious consumer across every young-skewing category as only advertisers can dream.

How did we choose these stocks?

We identified US-listed stocks and American Depository Receipts of companies that are engaged in activities relevant to this watchlist's theme. We then filtered out companies that have a share price of less than $1.00 or a market capitalization less than $100 million, and excluded illiquid stocks by screening companies for liquidity i.e. average bid-ask spreads, dollar volume traded etc. Finally the proprietary Motif Optimization Engine determined the constituent stocks. Learn more about how we select our watchlists.

Who made these selections?

Motif is an online brokerage built on thematic portfolios of up to 30 stocks and ETFs. Founded in 2010 by Hardeep Walia, Motif combines complex proprietary algorithms with skilled advisers to develop these thematic portfolios. Learn more about our team.

How are these weighted?

First, we determined each company's percentage of total revenue derived from this watchlist's theme. Second, we applied a pure-play factor to give greater relative weight to companies that derive a higher percentage of their revenue from this theme. Finally, we weighted each company by its market capitalization adjusted for revenue exposure to the theme.

More details on how we build and weight watchlists are available here.


WatchlistChange today1-month return1-year returnTotal return
Millennials #IRL+3.17%+47.94%+6.89%+35.15%

19 symbols

SymbolCompany nameLast priceChange% changeMarket timeVolumeAvg vol (3-month)Market cap, Inc.3128.99+168.52+5.69%4:00 pm GMT-46.87M5.07M1,567.28B
FBFacebook, Inc.254.75+6.60+2.66%4:00 pm GMT-430.29M26.66M725.74B
NFLXNetflix, Inc.491.17+3.82+0.78%4:00 pm GMT-43.48M7.40M216.61B
EBAYeBay Inc.50.92+0.78+1.56%4:00 pm GMT-46.85M9.38M35.64B
TWTRTwitter, Inc.42.73+2.83+7.09%4:02 pm GMT-421.40M19.54M33.80B
AVBAvalonBay Communities, Inc.149.2+3.27+2.24%4:02 pm GMT-4969.29k970.82k21.00B
EQREquity Residential52.66+0.63+1.21%4:00 pm GMT-44.17M2.65M19.60B
ESSEssex Property Trust, Inc.207.48+3.17+1.55%4:04 pm GMT-4418.02k420.10k13.53B
EXPEExpedia Group, Inc.93.95+2.66+2.91%4:00 pm GMT-42.41M3.10M13.27B
MAAMid-America Apartment Communities, Inc.115.18+2.01+1.78%4:03 pm GMT-4673.17k546.49k13.17B
UDRUDR, Inc.32.85+0.70+2.18%4:00 pm GMT-42.22M1.75M9.69B
CPTCamden Property Trust88.62+2.02+2.33%4:00 pm GMT-4791.39k689.41k8.60B
GRUBGrubhub Inc.72.98+2.75+3.92%4:00 pm GMT-42.77M1.89M6.73B
ANGIANGI Homeservices Inc.10.495+0.18+1.70%4:00 pm GMT-42.92M3.91M5.20B
AIVApartment Investment and Management Company34.75+1.63+4.92%4:04 pm GMT-43.35M1.21M5.17B
FITFitbit, Inc.6.42+0.11+1.74%4:01 pm GMT-42.81M5.49M1.73B
IRTIndependence Realty Trust, Inc.11.12+0.14+1.28%4:00 pm GMT-4449.14k626.99k1.05B
GPROGoPro, Inc.4.15+0.06+1.47%4:00 pm GMT-411.95M2.35M654.99M
PPandora Media, Inc.---6:07 pm GMT-4---