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What Are Twitter’s Non-Advertising Opportunities?

What Are Twitter’s Non-Advertising Opportunities?

As Twitter (TWTR) seeks to diversify beyond advertising, the company has explored introducing charges to its dashboard tool known as TweetDeck, which is widely used by brands and news organizations. For the better part of last year, Twitter dropped a stream of updates on its exploration of TweetDeck’s monetization—but the company has been quiet on the issue since the beginning of 2018. There was no mention of TweetDeck’s monetization in either the first or the second quarter.