An Insight into Dick’s Sporting Goods’ Sales Trends
Comps fell 0.3% YoY as weakness persisted in the hunting and the electronics categories. The company expects its private brands business to strengthen in 2018 as it allocates more store space to brands such as Walter Hagen, Top-Flite, Calia, and Field & Stream. The company reported private brand sales of ~$1 billion in 2017, and it projects to add $1 billion more in revenue in a shorter time frame.