Hershey Gets Into Online Shoppers’ Heads
The most existential is shoppers’ embrace of healthy eating habits, but these companies also are being pummeled by insurgent niche brands, rising commodity costs, and retailers’ focus on private labels. Hershey executives also talked about finding ways to make its candy brands, which include Reese’s and Twizzlers, more than just impulse buys — to actually get them on your grocery list.