What’s the Potential for Spotify in India?

Spotify (SPOT) is preparing to launch its music streaming service in India as early as the first quarter of 2019, according to a Bloomberg report citing people familiar with the company’s plans. Spotify has long been rumored to be exploring an India entry and for a good reason. India, with its 1.3 billion people and a swelling Internet population, is generally a key target market for digital companies, and online music seems to be one of the sweet spots.