A New World Where Art and Property Collide
Ten years ago, when New World Development Co. vice chairman and heir apparent Adrian Cheng wanted to infuse art into his property projects to add value, Hong Kong critics were skeptical. The 38-year-old has made his plan a reality, setting off a lifestyle trend for Chinese millennials. In his 20s, Cheng took note that people under 40 would soon account for half of China’s 1.38 billion population.