Twitter Expands Monetization for Its Video Partners

Twitter (TWTR) is gearing up to report its third-quarter results at a time when it has recently expanded the monetization opportunity for video publishers on its social network. Starting early this month, Twitter began allowing publishers to monetize their videos globally via in-stream advertisements, ads that are inserted into videos and can appear just before the video begins playing. Twitter launched in-stream video ads in the United States in April last year and has since been rolling out the capability to more markets, reaching nearly 20 global markets so far.