Google: Is Selling Video Ads More Lucrative than Subscriptions?
Alphabet’s (GOOGL) Google is shaking up its YouTube business in a fashion that suggests selling ads may be more lucrative than selling content subscriptions. The shakeup involves Google ending the practice of restricting access to YouTube original content to paid subscribers. There is a paid subscription service called YouTube Premium that costs $12 a month and offers ad-free access to all videos on YouTube plus exclusive access to originals.