A Look at a Little-Known Lethal Facebook Rival

Facebook’s (FB) competition with Google, Twitter (TWTR), Snap (SNAP), and similar companies for digital advertising dollars has been well documented, but there’s another big threat to Facebook’s advertising business that mostly goes unnoticed: ad-blocking. The use of software tools that let people avoid seeing ads on digital platforms is on the rise and poses a huge threat to ad-funded companies such as Facebook. For perspective, Facebook generates most of its revenue in North America and Europe.